Golf technology firm, Shot Scope, has raised $8.5m (£6.6m) in a Series B funding round led by Guinness Ventures which invested $4m (£3.1m).

The funding round also included investment from key participants; Scottish Enterprise, Growthdeck, The SideBySide Partnership, and Edinburgh-based Equity Gap, alongside Virgin Money providing $1.9m (£1.5m) debt finance as part of the funding round.

David Hunter, CEO and founder, Shot Scope, said: “This investment accelerates our mission to deliver game improvement technology to 60 million golfers around the world. Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners.

“Golfers globally love our GPS, rangefinder and shot tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more.”

Through this Series B round of investment, Shot Scope will bring its technology – such as GPS wearables, laser rangefinders, and shot tracking devices – to golfers around the globe, offering more in-depth performance analytics.

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Adam Barker, Guinness Ventures, added: “Shot Scope’s innovative product and software suite is meeting strong market demand, positioning the company for significant expansion both domestically and internationally. As lead investor, we are thrilled to further support Shot Scope at this inflection point and to continue being a part of its exciting growth journey”.

As part of the expansion, Shot Scope is relocating to a new headquarters on the outskirts of Edinburgh to accommodate the growing team of marketing, sales, and customer service experts. The new site will support Shot Scope’s plans to scale operations and deliver its technology to a worldwide audience in the future.