Hearts of Midlothian Football Club, based in Edinburgh, has entered an official agreement with data analysis firm Jamestown Analytics.
Football clubs that have utilised Jamestown Analytics’ recruitment database include Brighton & Hove Albion, Royale Union Saint-Gilloise and Como, as well as other client clubs that continue to strengthen their squads and improve their performances with the help of the data.
“There has been a lot of speculation about the coming together of Heart of Midlothian and Jamestown Analytics,” chief executive officer Andrew McKinlay said, “so I am pleased that we are now able to officially announce our partnership and get the facts out in the open.
“Jamestown Analytics’ reputation in footballing circles is second to none. It is no understatement when I say that they have made ground-breaking progress with clubs across Europe, so to be Scotland’s sole beneficiaries of their expertise is truly exciting.
“Already our football staff, soon to be under the guidance of Graeme, have been working with the data provided by Jamestown Analytics to plan for recruitment in January, next summer and beyond.
“I fully believe that the club will reap the benefits of embracing this modern, innovative approach to analytics and we couldn’t be prouder to be associated with Jamestown Analytics as we take Hearts into a new era.”
Recommended
- Smart Data Could Help Scots Football ‘Build Back Better’ After Pandemic
- What Are the Top Data and Analytics Trends for 2024?
- Report: The Data Crisis Behind Business AI Failures
Justin Said, managing director of Jamestown Analytics, said: “We are very selective about the clubs we want to work with, and we feel that Hearts is a good fit.
“We are looking forward to working with [new sporting director] Graeme [James] and his team and, hopefully, help them to deliver success.”
The club has already utilised the analytics firm in their search for a new manager, from which Neil Critchley was selected as analysis highlighted him for its ability to improve player performance.





