Because of this, Gartner predicts that by 2029, more than 50% of user interactions linked to enterprise business processes will leverage large language models to bypass the UI layer in traditional enterprise applications, up from less than 5% today.

Products and Services to Address Disinformation Security

Disinformation security is an emerging discipline focused on threats from outside the corporate-controlled network. It includes a suite of technologies, such as deepfake detection, impersonation prevention and reputation protection, which can address disinformation to help enterprises discern trust, protect their brand and secure their online presence.

Gartner predicts that by 2030, at least half of enterprises will have adopted products or services to address disinformation security, up from less than 5% in 2024.

“Disinformation attacks use external infrastructure like social media and originate from areas with limited legal oversight,” said Alfredo Ramirez IV, Senior Director Analyst at Gartner. “Tech leaders must add ‘disinformation-proofing’ to products by using AI/machine learning for content verification and data provenance tracking to help users discern the truth.”

“That doesn’t mean maps and charts. Earth intelligence is delivering numbers on global nickel production, theme park revenue and the health of wheat crops, to name just a few,” said Ray.

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Given the breadth of applications, Earth intelligence is applicable to all industries and enterprises. Defense has been the first adopter, but improvements in quality of data, and analysis techniques, have rapidly expanded the use cases.

The Earth intelligence market is now divided between those who capture the data, those who interpret and analyze it, and those who generate industry-specific insights.

“Earth intelligence applies to every business,” said Ray. “Enterprises can gain an early advantage by creatively and strategically applying Earth intelligence to significantly enhance specific functionalities of existing systems or to compete via net new capabilities.”