Match, the dating app giant behind Tinder, Hinge, Match.com, Meetic, OkCupid, Plenty of Fish, and OurTime, is cutting 13% of its workforce to cut costs.

The layoff is expected to affect around 325 employees from the estimated 2,500 workforce currently at Match. The tech firm has also closed open roles.

The reorganisation is meant to streamline its managerial layers, affecting about 20% of all managers. The cuts are also part of a restructuring effort to centralise functions, such as data services, content moderation, market functions, customer care, and media buying.

The cuts and restructuring are in an effort to consolidate the company, and better integrate the operations of the various brands Match manages, according to CEO Spencer Rascoff.

Rascoff said the company could save over $100 million annually as part of the cost cutting and reorganisations efforts, with about $45m of these savings occurring in 2025.

The cuts come after the company faced a revenue decline of 3% in the first quarter of 2025, likely related to a 5% decline in the number of users paying for a subscription or premium service.

The firm’s net profit dropped 4.6% year-on-year to $117.6 million.

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Match joins a number of major tech firms turning to layoffs to decrease costs amid economic turbulence. As global instability threatens economic certainty, many people are cutting costs across their own budgets, with paid dating app prescriptions taking a hit.

Tinder’s paid user base dropped 8% year-on-year by the end of 2024, though Hinge saw its subscriptions rise in the same timespan. Overall, Match saw a net 5% drop year on year decline in paid subscriptions by the close of 2024’s final quarter.

The company faced a class action lawsuit in 2024 in the US over claims it was designed to gamify dating and hook users, with false advertisements.