IT infrastructure service specialist Park Place Technologies has launched its first-ever partner initiative in Europe, focused on the firm’s Entuity Software network monitoring and management platform.

The company is on the hunt for a broad mix of partners, including VARs, resellers, global system integrators (GSIs), managed service providers (MSPs), and cloud service providers (CSPs), to join this latest channel programme to deliver Entuity to their customers. 

Built to take on multi-vendor and hybrid IT environments, including virtual and multi-cloud environments, Park Place said that its platform makes it easier for ITOPs teams to keep tabs on their systems, streamline oversight and manage their infrastructure.

As part of its dedicated partner programme, the firm is offering a full suite of support to help drive growth and unlock new business opportunities. Benefits include competitive margins and rebates, certified sales and technical training, joint marketing and lead generation campaigns, and access to a Partner Portal packed with sales and technical resources. 

The expansion of the partner programme to Europe follows on the heels of Park Place’s strategic partnership with Tech Access Asia, which will see the Entuity platform available to over 500 channel resellers across seventeen countries in the Middle East and North Africa.

“As Entuity continues its global expansion, strategic alliances are key to extending the reach of our software and helping more organisations gain control over their IT infrastructure,” said Case Allin, VP of software sales at Park Place Technologies. 

“Together, we’re enabling enterprise teams to simplify network management, improve performance, and drive operational excellence across regions.”

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The company already claims half of Fortune 500 businesses as clients for its digital infrastructure solutions, which promise ‘significant’ cost savings on hardware maintenance, software technical support, and hardware procurement.

This year saw the firm expand its UK footprint with the acquisition of managed services provider CSI Ltd in May, extending Park Place coverage for mid-to-large enterprises in regulated sectors like financial services, manufacturing, and retail, running legacy IBM systems.

Last month, it was announced that the company would merge with Service Express, a Warburg Pincus portfolio company, to create a global data centre services business headed by Chris Adams, CEO of Park Place, with a headcount of more than 3,000 employees and over 25,000 customers across North America, Europe, Asia and South America.