Apple has announced that iTunes will be replaced by Apple Music, Apple Podcasts and Apple TV.

At its annual WWDC developer conference in San Jose, the tech giant also revealed various new privacy measures, building on last year’s event where it pledged to jam Facebook’s tracking tools.

“Privacy is a fundamental human right,” said Apple’s software chief, Craig Federighi.

He also explained that there will be an option for apps that request location information to have to ask every time they require it, and they will be blocked from using other markers, such as identifying Wi-Fi or Bluetooth signals.

Among the new measures is the launch of a sign-in-with-Apple login; an alternative to logging in via a users’ social media account.

Using this login, users can choose to hide their email address, with Apple creating a random alternative address, which will forward to the real mailbox.

Commenting on the new login, Ben Wood from CCS Insight said: “The unveiling of ‘Sign-in With Apple’ will concern rivals, particularly the web giants.

“Existing sign-in services provide a simple means for single sign-in across the web. Privacy is the differentiator that will be heavily emphasised versus Facebook and Google, and represents a great marketing tool for Apple’s broader privacy stance.”

Launched in 2001, iTunes will remain unchanged on Windows platforms, and downloads will still be available in a sidebar on the Apple Music app for Macs.

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The next iteration of the iPhone’s operating system, iOS 13, includes a range of changes to its interface, as well as new functions.

The new Dark Mode enables iPhone apps to be viewed with a black background, while the Apple Maps app will come with a virtual tour experience similar to Google’s Street View.

Apple has stated that it travelled 4 million miles by car and aeroplane in order to improve the detail on the maps app.

Other key features include the option to silence unknown callers and block senders within the Mail app, improved search in messages, and optimised battery charging.

Apple has also made improvements to its language keyboards, including the introduction of new bilingual keyboards and typing predictions for Arabic, Hindi, Thai, Cantonese, Vietnamese and the 22 official Indian languages.

In addition, the Find My iPhone and Find My Friends apps will now track and locate any Apple device, even if it is offline.