30 tech jobs will be created this year across engineering, data and product with the launch of the Scotland Tech Hub.

Global combines the UK’s leading commercial radio business with one of the UK’s leading outdoor media companies, employing more than 1,200 people at 21 broadcast centres, offices and warehouses across the UK.

Speaking about the company’s further investment in Scotland, David Henderson, Global’s Chief Technology Officer, said: “Glasgow is a city that has built a vibrant and thriving technology economy.

“From leading technological institutions to dot coms, there is an outstanding digital skills set in Scotland, which we recognise as a fantastic opportunity to help us build the future of audio and pioneering ad tech.

“Global’s digital transformation is happening at a colossal rate and our Scotland Tech Hub will be instrumental in building the technologies that transform our industry.”

Global created DAX, digital ad exchange, which gives advertisers a single-entry point to digital audio, radio and outdoor audiences of more than 24.3 million consumers in the UK

It also built Global Player, opening up audio to listeners across radio brands, podcasts, playlists on mobile, online and via smart speakers.

“This was a project SDI was pleased to support and will deliver a number of highly-skilled, tech-related job opportunities for our workforce. Scotland is increasingly renowned internationally as a digital tech leader due to its vibrant start-up scene and world-class universities.

“As we emerge from the COVID-19 pandemic, promoting our strengths in this sector will be a key priority for SDI as we tell the world that Scotland is very much open for business.”

Earlier this month Global announced Gina Davidson had been appointed Scotland Political Editor as part of its commitment to strengthen LBC’s nationwide political coverage.