Digital display firm Pufferfish has strengthened its leadership team with the appointment of Elaine Van Der Berg as CEO.

With more than 25 years of driving international expansion for leading technology businesses, Elaine will focus on driving growth for Pufferfish in their focus markets, harnessing their exciting immersive display technologies.

Van Der Berg joins Pufferfish with experience in driving rapid business turnaround and growth across varied technology offerings, continents, and cultures. She previously held leadership positions at companies including AWS, Brightsolid, Capita, Optus, Dell and more.

Commenting on the new hire, Iain Mackay, Chairman of Pufferfish, said: “Today’s pace of change is exponential. There has been a revolution in digital display technologies in that they have graduated from providing an interface to providing multisensory, memorable experiences.

“Elaine’s vision, strategy and execution track record are exactly what Pufferfish needs as we enter our next chapter, which I am confident will be impactful and exciting.”

Van Der Berg said of her role: “I am delighted to have joined the Pufferfish team at such an important time in its development. The company is well-positioned for growth in this evolving market as demand rises for immersive display experiences that change the way we interact.

“With a long list of satisfied customers including Microsoft, Google, Ericsson, NASA, BBC, Dubai Expo and the Edinburgh Science Festival, it’s clear to see why the business is regarded as a global leader in its field.”

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In addition, Alastair Orr Ewing has been appointed as Interim Head of Operations. Alistair previously acted as interim CEO for Pufferfish prior to Elaine’s appointment.

Pufferfish is an immersive display and communications technology firm, utilised by top institutions globally to deliver solutions that drive powerful messaging, engagement and interaction in Corporate Communications, Education & Research, Science Communications and Museums & Visitor attractions.

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