The Edinburgh-based business consultancy service will work with H2O.ai to develop specialist resources and solutions for financial services. Optima will benefit from H2O.ai’s low-code and flexible AI cloud architecture. 

The companies will work together to address challenges in machine learning with credit risk, fraud defenses, and customer service. Optima is made up of advisors, consultants, technologists, and data scientists who assist businesses in improving services, managing finances, and navigating customer decision processes. 

According to Optima, the company has experienced significant year on year growth since 2020 and is looking to add value from both a strategic and tactical standpoint with H2O.ai. 

“With an initial focus on Financial Services, we are looking forward to working with our current clients, and new opportunities, to bring the power of massively scalable AI and Machine Learning to support and protect consumers in their day to day interactions with Banks and Insurance businesses,” said Alan Crawley, CEO of Optima Partners. 

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The shift to AI assisted workflows is growing in popularity in all financial sectors. A recent study on InsurTech automation by AutoRek showed that automation in its sector would improve data confidence, overall efficiency, and expedited processing times. 

H2O.ai has seen in recent months their technology optimize credit portfolios and proof of income to automate credit decisions, using AI to solve business problems and accelerate the discovery of new ideas with results that can be easily understood, according to the company. 

“Financial services data brings a host of unique challenges from a scale, security, and compliance standpoint that automated AI and machine learning applications are particularly well-suited for,” said Rod Hamlin, senior vice president of global business development at H2O.ai. “Our partnership with Optima Partners will further empower financial services institutions to better serve their customers through increased access to AI-powered data models.”