Matching many other social media and online platforms, TikTok will start labeling AI-generated images and videos, the company said.

The social media giant, which is currently fighting against a potential ban in the US, will adopt AI watermark tool Content Credentials.

TikTok is among 20 other tech companies who have signed an accord earlier in the year pledging to fight the scourage of AI-generated content which could influence the upcoming elections taking place across the globe.

While the company already flags content that has been made with AI within the app itself, the new measures will watermark content that is made with AI outside of the platform.

TikTok is the latest company to adopt Content Credentials, with YouTube and Meta saying they plan to flag all AI-generated images.

The technology was created and promoted by the Coalition for Content Provenance and Authenticity, which was cofounded by Adobe and Microsoft, but is available to others to use.

OpenAI has adopted the technology as well. In order to the tech to function, AI-generators and platforms both need to use the tool.

For example, OpenAI’s Dall-E image generation tool will attach a watermark to all images it generated, and will add data to the resulting file to indicate if it has been tampered with.

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• YouTube Introduces Tool to Flag AI Content Ahead of Global Elections
• OpenAI Is Trying to Stop AI Meddling in Elections. Will It Be Enough?
• Meta To Start Labelling AI-generated Images

When this image is uploaded to a participating online platform, it will automatically be watermarked as an AI-generated image.

The move coincides with OpenAI and Microsoft launching a £2m fund to battle deepfakes ahead of major global elections taking place this year.

In response to fears regarding AI’s influence on elections, Google has restricted its AI chatbot Gemini from responding to queries about elections occurring across the globe.