The London event is hosted by the Edinburgh-based financial services consultancy, the lang cat. With a focus on innovative technology for financial advisers, the event promises a platform for early-stage firms to pitch their solutions to an audience of industry professionals, potential investors, and media representatives.

Scheduled for June 20, 2024, at Studio Spaces in Wapping, East London, the AdviceTech Catwalk invites submissions from tech firms aiming to improve the financial advisory landscape. Entries for the event will close on 23 April. 

The event seeks to highlight some of the most promising innovations in the field, providing selected finalists with a chance to showcase their offerings. The lang cat will handpick five standout submissions to present their creations to an audience of approximately 150 advice professionals, industry figures, and fintech experts. 

Finalists will receive coaching to refine their pitches and maximise their impact on stage, with the opportunity to gain exposure to potential investors and industry stakeholders.

The winning firm will be invited to feature prominently at one of the lang cat’s main events later in the year.

Mark Polson, CEO and founder of the lang cat, commented on the showcase, saying:  “Fintech has become such a vibrant area that we thought it would be fun to create a specialised event where interesting people building interesting technology for financial advisers and planners get to show off to interested people. 

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“The AdviceTech Catwalk is built so everyone wins. Finalists get to show their wares without having to pay to do so, and get some free pitching and presentation training into the bargain.

 “Advisers who come along get to see the technologies they may well be using in a year or two or three. And the industry and potential investors get a sneak peek too.    

“The lang cat is pretty allergic to dull conferences, so this will be a fast-paced show in an awesome venue that isn’t your usual financial industry corporate fare – we want this to be fun for attendees but also for those pitching. 

“We expect to hear from lots of firms so anyone interested in a free opportunity to show their wares, no matter how early a stage they may be at, should fill out the short entry form as soon as they can.”