Funding an AI ecosystem that fosters safety, security, and reliability could unlock over £18 billion a year in the UK by 2030, according to new research from the Institute for AI Policy and Strategy (IAPS).
Building up AI assurance is key, researchers argue in a paper published by the Social Market Foundation and UK Day One Project in growing the UK’s infrastructure and technological power.
The research found that there is a burgeoning demand for new AI assurance technologies (AIAT)- solutions for AI alignment, security, auditing, authentication, and risk management.
New modelling compiled by the researchers suggests that the global AIAT market will reach $276 billion by 2030, but most of these AIATs currently need research and development investment to operate at scale.
The research paper claims that the UK has a “head-start” in the AIAT landscape, with its AI Safety Institute (AISI) and a fledgling startup scene in the arena.
But uncertainties around regulations, technical priorities and demand mean that the global AIAT market is still very much up for grabs.
Recommended reading
- 75% of Enterprises Push Ahead With AI, Despite Data Governance Concerns
- 64% of People Don’t Want Companies to Use AI in Customer Service
- Comment | What AI Adopters in Scotland Can Learn From the dot-com Bubble
The paper therefore recommends that the UK establishes an inter-departmental group to guide AI assurance policies, and produce a three-year roadmap for introducing mandatory standards, in line with the EU and the US.
Researchers are also calling on the new UK government to direct £10m of the AISI’s existing budget into seed funding for AIATs, as well as granting companies that are developing these tools free access to public compute.
Moreover, the researchers want a commissioned study on the barriers – both technical and commercial – to developing AIATs and bringing them to market.





