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All 4 Games Spins Out from Channel 4 as Independent Publisher

Chloe Henderson

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all 4 games

Channel 4’s Glasgow-based games publisher, All 4 Games, will be spinning out as an independent publisher. 

all 4 gamesChannel 4’s Scotland-based video games publishing arm, All 4 Games, is branching out and becoming independent, according to Gamesindustry.biz. All 4 Games will be setting itself up as an independent publisher, whilst retaining ties with the UK broadcaster.

All 4 Games was established in Glasgow in 2015 to seek out and support promising games titles for mobile platforms. They have released several games over the past two years, including their own IP including: Super Arc Light, Pathos, and Fire Fu.

Company lead Colin MacDonald said: “Spinning out All 4 Games gives everyone the best of both worlds. All 4 Games retains the support of Channel 4 but without necessarily having to only engage in activities that make sense to C4. Developers retain the route to have their games advertised by Channel 4, and Channel 4 itself retains a vested interest in an ambitious new company.

Colin MacDonald - All4Games“The market is now well served by an array of indie publishers, so it’s time for us to transition, and going forward we want to help developers that are looking for the control and freedom that self-publishing brings, but don’t have the budget to pay for marketing or hire consultants and so on.”

He added: “We’ll still offer the majority of the benefits developers came to us previously for; we’ll still be called All 4 Games, we’ll still be running trailers for great indie games in Channel 4 programming, and we’ll still be providing as much in the way of recommendations and feedback as developers want to hear.”

Channel 4 Sales Director Jonathan Allan also commented on the move, saying: “Colin has done a great job of building All 4 Games into a reputable brand and we’re delighted to be able to support him in this new venture where he will continue to work with games developers across the UK to help them to independently grow their businesses.”

All4Games will continue to be headquartered in Scotland and is actively looking for developers with new ideas to bring to market. You can find the company online, on Facebook and follow them on Twitter.

Chloe Henderson

Staff Writer - DIGIT

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