Edinburgh-headquartered tech consultancy AND Digital has appointed Kenn van Hauen as chief AI officer to lead the company’s AI, Automation, and Intelligent Systems Practice Area while overseeing the evolution of expertise across all strategic disciplines.

In his dual role, van Hauen will drive AND Digital’s Practice Areas model, the company’s approach to building deep, differentiated expertise across all strategic capabilities.

With an extensive career spanning Capgemini, Salesforce and PA Consulting, van Hauen brings a proven track record of delivering transformational change across diverse industries. He specialises in initiatives that enhance customer experience, unlock operational efficiencies, and strengthen corporate decision-making.

Prior to joining AND Digital, van Hauen was Vice President, Head of Industries for Professional Services EMEA at Salesforce, where he led complex change and large-scale transformation programmes.

Drawing on deep expertise in AI, data platforms, and automation, van Hauen helps organisations move beyond pilot programmes to build intelligent systems that deliver sustainable, measurable impact.

Kenn van Hauen, Chief AI Officer at AND Digital, said: “We’re at a critical inflection point in AI adoption. The experimentation phase is ending, and organisations are realising that success requires more than just access to the latest models, it demands deep expertise in implementation, cost optimisation, and building the contextual infrastructure that makes AI systems actually useful at enterprise scale.”

“My role is about ensuring AND Digital leads through technical excellence across all our practice areas, with AI as the catalyst for transformation. The companies that will win aren’t those with the most pilots, they’re those with the discipline to connect technology to customer value, build sustainable AI economics, and create the orchestration infrastructure that makes these systems work at scale.”

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Paramjit Uppal, CEO and Founder of AND Digital, said: “Kenn’s appointment represents our commitment to leading through expertise. His unique combination of strategic vision and delivery credibility, proven across both consulting and technology leadership roles, makes him the ideal person to ensure we’re not just keeping pace with technological change but staying ahead of it.”

“As we continue our international growth, having someone of Kenn’s calibre leading our practice areas ensures we’re building the deep, differentiated capabilities our clients need to thrive in an AI-driven future.”