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Cloud Still Tops Investment Priorities Among UK Businesses

Elizabeth Greenberg

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cloud investment
The cloud is still a top investment priority for companies worldwide, new research shows the same day as DIGIT’s 2023 Cloud First Summit.

Tata Consultancy Services’ latest survey of senior business leaders has revealed that cloud remains a long-time investment priority of 70% of major corporations, despite current macro economic headwinds and the recent slowing of growth among global cloud providers.

Titled Connected Future: How Cloud Drives Business Innovation, the global survey of 972 senior executives reveals that innovation is a major driver of cloud investment, with 59% reporting that cloud is “crucial” as a catalyst for innovation for their organisation’s future.

Further, 59% of respondents say that they have “faith” in cloud’s potential for innovation.

However, cloud appears to come with its own challenges: 30% of respondents say that their cloud implementations have been more “challenging or frustrating technically” than expected.

This appears to have sparked doubts in cloud investment, with 36% of businesses saying they over-invested in the infrastructure, though only 20% say they regret “hasty” investment decisions in cloud services over the past few years.

Reaching a positive Return of Investment (ROI) in cloud is also a concern, with 23% of respondents feeling increased pressure and scrutiny to justify their cloud decision-making. A further 25% are considering changing their entire cloud strategy over ROI concerns.

Despite these headwinds, confidence in cloud remains high in the long term, with 70% saying they intend to staying on course for the long-term investment.


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Outside of cloud, investment in data-intensive technology remains high, especially in AI, with 78% of respondents planning on investing in the next two years.

It does appear that companies have a long way to go on their cloud journey, with only 27% of respondents saying their organisation has reached full cloud maturity.

38% have achieved most cloud-based goals for critical apps and workload, with 29% saying they have only achieved some of these goals.

Alison McIntyre, UK Ambassador, FinOps Foundation, who spoke at DIGIT’s Cloud First Summit this year, commented on how to justify a cloud decisions to a company’s C-suite.

First of all, she emphasised that “if done right, [cloud] can cost less.”

On convincing a chief financial officer, it’s not exactly only about the money, “it’s more about knowing the value of what your infrastructure is. You have to know your c-audience.

“I would recommend going from the point of view of removing legacy [technology], emphasising agility and transparency of costs.”

Elizabeth Greenberg

Staff Writer

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