Today’s industries operate in an ever-changing digital landscape. While this tumultuous backdrop can present businesses with many challenges, it also opens up exciting opportunities to adapt, evolve, and innovate. And for many businesses, unlocking the value of their data has been the key to their success.

Times of change present an opportunity for businesses to invest in data to improve growth and performance. For example, data is more useful when it’s made available to different people inside your organisation to make better business decisions, maintain efficiency, or by boosting resilience among your supply chain.

Data is a powerful tool that can enable leaders to take a ‘head on’ approach to the factors that have an impact on the economy here in Scotland – and beyond. Being able to leverage data can be a game-changer during uncertain economic times.

It helps propel brands forward against all the odds. Airbnb, for example, launched its community-based online platform during the 2008 financial crisis, and cinch, which launched at the height of the Covid-19 pandemic, is now the largest online marketplace for used cars in the UK.

The Accenture Power of the Data Driven Enterprise report found that nearly 97% of data is unused by organisations. And more than 87% of all businesses are classified as having low maturity levels in terms of business intelligence and analytics capabilities.

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This indicates a huge opportunity to upskill teams to learn how to use data to its full potential, while demonstrating a need for more businesses to transition from legacy data sourcing to future-proofed cloud-based architecture. Doing so can enable data capture in real time, while reducing processing time by 50%.

However, working with data requires a comprehensive approach across multiple disciplines within an organisation – from data engineering and data science, to business units and compliance.

Transcend Data

At Infinity Works’ latest tech meetup – Transcend Data: Is the future of data simpler than we think? – we’ll help Scottish businesses understand how to use their data effectively.

Taking place in Edinburgh on 22 November at Everyman Cinema, the meetup is for anyone working in Scotland’s vibrant tech community who wants to gain some practical tips that they can take away and apply to their own businesses.

Transcend Data will feature a live panel discussion with myself and three fellow data experts covering what the future of modern cloud data means for businesses in Scotland. We’ll discuss how we can use data to:

• Help Scottish businesses thrive.
• Support teams to upskill and grow.
• Respond to changing business conditions.

We’ll also highlight the possible benefits of modern cloud data for businesses, specifically how it can:

• Enable quick decision-making.
• Increase scalability with more storage space.
• Boost productivity and minimise downtime.
• Allow for strategic planning.
• Reduce operation costs.

This is an interesting time in data. What people need is an awareness of what’s going on not just today, but in real time.

The competitive advantage comes with understanding how you can trust data to make informed decisions quickly.

With the right tech in place, you can make that happen. Scotland has led UK enterprises with this thinking – and we want to continue this strong momentum at Transend Data.

To attend our Transcend Data meetup, network with peers in the Edinburgh tech community, and hear powerful perspectives from our panel, secure your place here for free.

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