The newly created director’s role will see Roseboom take responsibility for researching and defining the company’s platform vision, balancing technical and market considerations to increase the company’s commercial reach.

DeltaDNA is an analytics company focused on the video games market. The company uses deep data analysis to provide real-time marketing and insight into player behaviours which allow developers to understand their players better and retain and monetise them more effectively. In March the company announced it had 100 million monthly average users on it’s platform.

Dr Roseboom will work alongside company co-founders CEO Mark Robinson, CTO Chris Wright and Chairman Tim Christian, as part of a newly created Platform Vision Board, responsible for the future development of the company’s award-winning technology platform and services.

Roseboom previously held the position of Head of Insight at DeltaDNA, working as a consultant on hundreds of video games, offering wide ranging expertise on data-driven game design and the use of predictive modelling.

Prior to joining deltaDNA, Dr Roseboom was an astrophysicist, building data processing pipelines for large space telescopes, leading major projects on Hubble and Herschel & Spitzer.

Mark Robinson, CEO said: “DeltaDNA has built a unique solution combining high-performance analytics with marketing engagement and advertising technology that has become essential for many developers in creating successful video games.

“However, we have many more ideas to harness data to understand players and create personalized experiences by embedding more intelligence into our platform. Therefore, I’m extremely pleased to be working alongside Isaac in helping to define the future direction of the platform, as he is an individual with unrivalled calibre and expertise in our sector and is an incredible to asset to our business.”

Dr Roseboom added: “During my time with deltaDNA, the company’s ability to consistently balance rapid innovation, reliable service and customer success has been truly remarkable, so having the opportunity to help shape its growth from this point is both an incredible honour and challenge.”