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How Many Brits Are Using Digital Financial Management?

Elizabeth Greenberg

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digital financial management
Over a third of Brits using a digital financial management tool are able to save, with nearly one in four better able to pay off their debts. 

Consumers across the UK who are using digital financial management tools report being on average £37.08 better off per month, or £445 better off per year, compared to pre-adoption.

Today, as many as 7.6 million Brits are already using digital financial management tools, meaning this group is gaining up to a total of £3.38 billion collectively each year.

Widening this out statistically, this means that ever person in the UK over the age of sixteen started using digital financial management tools, this could represent the equivalent of a potential extra £24.5 billion going into consumer wallets each year.

This is according to new research released by Tink, a payment services platform and subsidiary of Visa.

Guidance in the Cost of Living Crisis

Tink’s research comes at a time when an estimated three quarters (75%) of consumers surveyed across the UK say they are mindful about what they are buying because the cost of goods is so high.

When asked about personal finance goals for the year ahead, almost half of consumers surveyed said they wanted to build saving pots (49%). More than a quarter surveyed want to cut off unnecessary expenses (27%) or build an emergency fund (26%).

The survey found that consumers are using the money saved through digital financial management tools to work towards these personal finance goals. Over a third (39%) of those surveyed used the extra funds to increase their savings contributions and almost one in four (23%) paid down their debt.

Benefits for Banks

Half of consumers (50%) surveyed would like their banking app to help them track spending on subscriptions, and over a third (37%) would like their bank to give them better visibility over their finance. This could mean that digital financial management could give banks a competitive edge.

The survey also suggests that some consumers are more likely to consider switching banks to gain access to better support and tools to help them manage their finances.

Over a third (36%) of respondents say they would switch to another bank if it provided them with tailored support to meet their financial goals. A similar number (32%) would switch to another bank if it provided them with tools to track and manage their spending.


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“It’s clear that financial management tools can make a material difference to a consumer’s finances,” Jack Spiers, UK&I banking and lending director at Tink, commented.

“In addition to improved financial health, our research shows consumers have also reported a wide range of wellbeing and lifestyle benefits. These vary from reduced stress levels to increased happiness, as well as less time spent on managing money.

“At the same time, there are clear advantages to banks offering these tools to their customers. In a competitive retail banking market, banks have an opportunity to differentiate their offer and meet evolving consumer expectations by helping their customers better manage their finances.”

Elizabeth Greenberg

Staff Writer

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