The second annual MarTech Summit will discuss the advancement of digital marketing amidst an explosion of new tools and technologies – from Web Analytics, AI and SEO to, CRM, BI and Personalisation.

The programme will share actionable insights from leading practitioners, considering practical steps for optimising reach, engagement and growth.

The conference is geared specifically for digital marketing professionals, helping practitioners to stay ahead of the latest industry developments and engage with leading thinkers and peers.

Registration for places both in-person and online are now open. 

Marketing is changing

Over the last decade the marketing function has been completely redefined, driven by digital transformation and technological advancement.

Marketing encompasses a more extensive operational scope than ever, serving as a vital contributor across every facet of the business – from customer engagement and user experience to brand reputation, product strategy and growth.

The constant that remains

But despite the seismic change and constant evolution, the central purpose of marketing remains the same. It has always been and will always be about connecting with the customer, and successfully demonstrating the value and relevance of your brand.

It’s never been harder to connect

But it’s never been a harder task. Against the current backdrop of digital fatigue, saturated channels, waning attention spans and increased costs of acquisition, connecting with the customer has never been more challenging. That’s why it’s essential to stay at the head of the curve and use all of the tools at your disposal to maximise your impact.

Register for your free place at MarTech Summit 2022 now or get the latest tech events news from DIGIT direct to your inbox by clicking here.