The Data and Marketing Association (DMA UK) has announced a new appointment to the DMA Board, Kate Hamilton, Vice President Market, Proximity, and former Board Chair of the Chartered Institute of Marketing (CIM).

Hamilton has been an advocate for learning and marketing best practice for over 30 years. An active marketing leader and practitioner, she is a previous DMA Awards Grand Prix winner, and is a Fellow of the DMA’s Institute of Data and Marketing (IDM, awarded in 2003.

Since then, Hamilton has served on the Board of the CIM for six years and was Chair between 2019-2021.

Hamilton said: “Throughout my career, I have championed lifelong learning and easier access to education for our amazing profession. To achieve our industry’s full potential, we must cultivate marketers who not only innovate and inspire, but equally, who advocate for best practice and sound ethics.

“This type of professional and personal development is central to the DMA’s mission to enrich people to help support industry growth – so I am delighted to embark on this journey with the Board and DMA community to achieve these goals.”

In her new role, Hamilton will support the DMA on its ongoing campaigns to diversify skillsets across the industry – helping marketers to develop a combination of data, digital, and creative skills to address rising skills shortages and deliver more successful business outcomes.

As part of the ongoing micro-upskilling campaign, the DMA is calling on senior management teams across the UK to introduce continuous learning cultures within their organisation.

In addition, the DMA continues to partner with the Department for Education (DfE) to offer the UK public Digital Marketing Strategy Skills Bootcamps, funded by the government.

Recommended

• Four Strategies for Digital Challenger Banks to Turn a Profit in 2023
• InnoScot Health Launches Webinar Series for Innovators
• Big Tech Layoffs | What You Need to Know

Commenting on the appointment, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “Kate is already widely recognised as a learning ambassador to the creative industries. Her vast experience as a marketing leader, as well as an unrelenting passion for learning and professional development, will make her appointment invaluable to our community’s drive to create continuous learning cultures across every organisation.

“I look forward to receiving her wisdom on how the DMA and our array of skills development initiatives can produce intelligent marketers throughout the industry, from the classroom to the boardroom.”

Get all the latest news from DIGIT direct to your inbox

Our newsletter covers the latest technology and IT news from Scotland and beyond, as well as in-depth features and exclusive interviews with leading figures and rising stars.

To subscribe, click here.