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Edinburgh Startups Can Compete for £10k Funding with The Pitch

Michael Behr

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Edinburgh startups funding
Companies that succeed in the Edinburgh regional final will be able to compete in the overall final in London.

UK startups competition, The Pitch, is offering Edinburgh startups the opportunity to win funding of more than £10,000.

In addition, participating companies will have the opportunity to practice their pitching skills, work with a pitching coach, and connect with investors from across the UK.

This year also features a competition specifically for people running side hustles, and both competitions offer monetary prizes worth £5k, plus a money-can’t-buy mentoring package.

Businesses that enter get access to advice and support from The Pitch partners including headline partner Sage, crowdfunding platform Crowdcube, Fiverr, Haines Watts, Agora Talent, and AVAMAE.

The competition hosts regional finals across the UK in Birmingham, Manchester, Bristol, and London, with 2022 marking the first year the competition will be held in Edinburgh. While the venue for the Edinburgh event has yet to be announced, it will take place at the end of September, with applications to close on the 31st of July.

Chris Goodfellow, Founder and CEO of Inkwell Agency, who delivers The Pitch said: “The Pitch is the perfect platform for early-stage startups to tell their story and connect to the support they need to make their business a success.

“As well as the competition, our team works hard behind-the-scenes to make one-to-one introductions to investors – the nine 2021 finalists have already raised £1m+ through our connections.”


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Between them, the 2021 finalists have gone on to raise more than £1.3m through connections they made at The Pitch. Previous finalists include startups All About The Cooks, YesRef, Chu-Lo Drinks, Goodloans and Financielle.

Winner of The Pitch 2021 Zak Nason-Giwa, co-founder and CEO of Goodloans, said: “We’ve made quite a bit of progress since The Pitch. First, we closed a £900k pre-seed round. Second, we just closed a six figure multi-year SaaS deal with a major corporation.”

The winners of the regional final are invited to pitch in the overall final in London in October.


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Michael Behr

Senior Staff Writer

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