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Facebook Set to Announce Name Rebrand

Victoria Roberts

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facebook rebrand
Facebook CEO Mark Zuckerberg is rumoured to announce a rebrand at an annual conference next week.

The potential Facebook rebrand comes amidst a string of allegations against the site over the way it controls content and other business practices.

The ‘Connect’ conference, which will take place on 28th October, is expected to see the reveal of the tech company’s new name.

The reports of this change come from the Verge publication, who cite direct knowledge of the plans from an insider source.

The move would be similar to that of tech giant Google, who in 2015 rebranded under the ‘Alphabet’ umbrella, a parent name under which their services sit.

A Facebook spokesperson has said that they will not comment on “rumour or speculation”.


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The company also own Instagram, WhatsApp and Oculus VR, businesses that make up the company’s ‘metaverse’.

The term ‘metaverse’ has been a point of focus for the company in recent weeks, and was originally coined by sci-fi novelist Neal Stephenson as a way of describing a virtual escape from a dystopian real world.

Zuckerberg hopes that the Facebook rebrand will help create a metaverse, a system where users communicate on different devices in a virtual environment.

A rebrand would allow for the company to expand its services and potentially branch into new digital territory.

This move would signal the tech giant’s ambition to expand their products and services beyond social media.

On Tuesday it was announced that Facebook are aiming to create 10,000 new jobs in the European Union over the next five years. The company currently employs more than 10,000 people.

Earlier this month Facebook, WhatsApp and Instagram crashed for multiple hours after a failure to complete regular maintenance on the sites. This saw disruption in all of Facebook’s services, including their own internal communication systems and physical security services.


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Victoria Roberts

Staff Writer

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