BetHog, a cryptocurrency casino and sportsbook company created by FanDuel co-founders, has announced its launch with $6 million (£4.6m~) in seed funding.

The funding was led by 6th Man Ventures (6MV), with participation from Will Ventures, Bullpen Capital, Karatage, Advancit Capital, and several angel investors including Chris Grove, partner emeritus at Eilers & Krejcik LLC, and John Hannah, co-founder of Flutter Entertainment.

Founded by serial tech entrepreneurs Nigel Eccles and Rob Jones, the BegHog platform has emerged from alpha mode with a variety of casino games, including BetHog originals as well as favourites from studios such as Pragmatic and Evolution.

Borrowing from their experiences at FanDuel and other entertainment companies, the BegHog originals include new variants of crash and mines, and player versus player games. These games include a feature that allows consumers to play alongside others, such as their favourite streamers and influencers.

“The crypto casino market has seen dramatic growth over the past few years driven by innovations like provably fair games, robust VIP programs and streaming,” said Eccles.

“With BetHog, we plan to continue that innovation by bringing unique highly visual games to market. We see opportunities to engage users with unique play along and skill-based titles, combined with a robust VIP offering.”

Users will have the chance to use common cryptocurrencies such as Bitcoin, Ethereum, Solana, USDT, and more in the near future. BetHog is now available globally with a number of jurisdictional restrictions, including the UK and USA.

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With the first round of funding, it’s been said that the firm will prioritise investment in product development while scaling the business via selective marketing channels and strategic partnerships.

“We are thrilled to be backing Nigel and the entire team at BetHog on this investment,” said Serge Kassardjian, general partner at 6MV. “We think they are perfectly positioned to unlock this massive opportunity to build the most innovative online casino and betting platform of this era of crypto.

“We believe this will bring in a diverse audience of crypto and non-crypto gamers to enjoy this differentiated and fun gambling experience.”