Organisations that perform audits and assessments of AI system performance and compliance are over three times more likely to achieve high GenAI value than organisations that do not, according to Gartner.

The survey, which was conducted May through June 2025 among 360 respondents and 250 employees across all industries bar IT software in North America, Europe, and Asia/Pacific, found that auditing and compliance make all the difference.

“AI governance really is a case of doing well by doing good, but it depends on the specific governance practice. Some just help reduce risk and support legal compliance, while others also boost the value delivered by GenAI initiatives,” said Kjell Carlsson, VP Analyst at Gartner.

Organisations that conduct assessments, provide tailored guidance, develop AI-specific usage policies, implement governance features, and expand GenAI rollouts safely are multiple times more likely to report higher levels of GenAI business value.

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Gartner recommends five types of governance practices organisations can focus on to boost GenAI business value.

• Conduct regular assessments of AI systems: Leaders should implement assessment and monitoring processes, and deploy AI governance platforms to streamline assessment, auditing, and remediation.
• Provide customized guidance and training for AI users: Leaders must provide targeted training to boost the success of GenAI initiatives. Organisations that offer persona and role-based guidance are two times more likely to report higher levels of value, while those that provide GenAI ethics training are 1.7 times more likely.
• Implement AI-specific usage policies: Leaders should implement AI policies that both encourage responsible usage and mitigate the major areas of risk.
• Invest in governance features and products: Leaders must advocate for additional investment in governance capabilities for their AI tools and systems. Organisations that invest in third-party AI governance products are 1.9 times more likely to report higher levels of value.
• Safely expand rollouts of GenAI: Limiting GenAI to low-risk and trusted users is a common, necessary practice, but organisations that can expand their deployments of GenAI beyond these users are 3.3 times more likely to report higher levels of GenAI value.