The newly-announced Glasgow digital housing strategy seeks to improve digital housing services, tackle digital exclusion, use technology and enhance the collection, analysis and display of housing data.

A total of 32 Registered Social Landlords (RSLs) – who own 75% of the city’s social rented housing stock – provided feedback in their responses to the Digital Housing Survey which led to the outlining of challenges, priorities and actions outlined in the document.

The strategy aims to expand the provision of digital housing services offered to RSL households living in the city.

However, the strategy stipulates that traditional customer service methods such as face-to-face and telephone contact should continue to be provided to ensure that all tenants can choose how they access housing services.

The data provided by RSLs suggests that 65% of households living in the city’s social rented housing sector do not use a broadband connection. The main reasons for digital exclusion include affordability, lack of skills and/or a reluctance to transact online.

Various initiatives, as well as a focus on increasing the provision of affordable broadband are key actions included in the Digital Housing Strategy.

There are opportunities for the city’s RSLs to use digital platforms to expand how customers choose to access services and housing.

Developing a web-based Common Housing Register for Glasgow would – in theory – assist in improving access to affordable housing for households wishing to live in the city and improve the collection of data.

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Speaking about the strategy, Councillor Kenny McLean at Glasgow City Council, said: “The development of a Digital Housing Strategy presents a range of opportunities for delivering service improvements across the city’s housing sector using technology and innovation.

“Glasgow City Council will continue to work effectively with Registered Social Landlords and other partners to address the challenges that are outlined in the strategy.

“Working together with partners to deliver the action plan will enhance access to, and the quality of, housing for many people.”

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