-
Share
AND Digital Partners With Heineken For Digital Transformation Project
“The launch of HeiDeal sees us raise the bar again, with a continued focus on our customers and enabling long-term growth through digital transformation,” said Breno Gentil, senior director of digital and technology, Europe at Heineken N.V.
Heineken UK has partnered with tech consultancy AND Digital to launch HeiDeal – a new data-driven platform that will, according to the firm, ‘transform how Heineken’s sales teams build valuable contracts, providing customers with a smoother experience and more tailored deals.’
HeiDeal models multiple deal scenarios that optimise margin, profitability and product mix. It will make it simpler for Heineken’s teams to supply pubs and venues with Heineken products.
“Data and digital skills development sit at the heart of our business, and our partnership with Heineken UK demonstrates why these two strands are so important,” said Fiona Burton, Club Executive at AND Digital.
She added: “Enabling quicker and easier deals is key to making supply chains more efficient and profitable, and delivering better product experiences for our clients’ customers. The team at AND Digital takes pride in building technology applications and experiences for our customers, while equipping their team members to be able to deliver long-term value from it.”
AND Digital has been fully embedded within Heineken’s teams over the past 18 months in a bid to deliver a programme of digital transformation including digital upskilling, workshops, and training.
Breno Gentil, senior director of digital and technology, Europe at Heineken N.V., said: “Working in true partnership with AND Digital has enabled us to upskill and train our own staff and embrace digital transformation together, benefiting everyone at Heineken.
Recommended
- Is a Lack of Tech Investment Hampering UK Business Growth?
- Global IT Spending Forecasted to Grow 4.3% in 2023
- Gartner: European IT Spending to Total $1.1 Trillion in 2024
“The partnership and strength of tech talent shows why the UK is a great home for international companies like ours.
“The launch of HeiDeal sees us raise the bar again, with a continued focus on our customers and enabling long-term growth through digital transformation.”
Nejat Erguven, director of digital and technology at Heineken, added: “Working with AND Digital to launch HeiDeal is another step forward in creating a ‘digital backbone’ for Heineken – our plan for creating a robust technology framework and future-proofing our global business.”
