The short announcement, which was made through a Facebook post last night, explained that the tech giant has pulled together different teams working on generative AI from across the company, and that as well as building “creative and expressive tools”, it’s aiming to develop AI personas that will be of benefit to its users.

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” Zuckerberg wrote.

“We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products.

“In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences.

“We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way,” he ended.

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Meta’s news comes as the world’s tech giants vie to effectively utilise generative AI — which became a global sensation after OpenAI’s ChatGPT chatbot went viral — in an impactful way. So far, among many other large and small companies alike, Microsoft and Google are concentrating on integrating it into their search engines, while Facebook rival Snapchat is launching its own AI chatbot for its subscribers this week.

However, considering that Meta’s Reality Labs unit — which houses its metaverse technologies — reportedly incurred $13 billion in operating loss across 2022, it’s currently unknown whether this foray into generative AI will follow a similar trajectory, or will instead help to bring in revenue.

Speaking of adding revenue, the company recently unveiled its ‘Meta Verified’ subscription for Facebook and Instagram — a move that offers paying users verification badges, extra account protection, and “increased visibility and prominence.”