Nearly half (48%) of UK technology professionals are actively looking for new opportunities, data from Michael Page’s 2026 Salary Guide shows.

However, nearly the same proportion (30%) of UK hiring managers report difficulty finding the talent they need.

This mismatch is driven by candidates holding out for the perfect opportunity, while businesses, faced with tighter budgets and the risk of costly mis-hires, are also waiting for the ideal candidate – creating a ‘wait-and-see workforce’.

AI and Data Roles in High Demand

AI and data roles lead demand in the technology sector, driven by the continued growth of AI in recent years. In addition to traditional technical roles like AI Data Architect and Machine Learning Engineer, there’s growing demand for Change Managers and Cyber Security Consultants, reflecting businesses’ recognition that successful AI and technology projects need secure, scalable solutions and smooth organisational change.

Although AI and data roles are in the highest demand, businesses are also increasingly seeking hybrid technology talent. Skills in communication and creativity are at the top of the list, as companies look for individuals who can blend technical expertise with the ability to adapt and collaborate effectively across teams.

The hotspots for technology talent are London, the Southern Home Counties*, and the Midlands, with demand for specialised AI and data expertise continuing to rise across these regions.

Given the high demand for this talent, Michael Page highlights the importance of strong salary benchmarking and holistic benefits packages to successfully attract and retain top candidates.

The most in-demand technology roles according to the study are:

• AI / Data Architect
• AI / ML Engineer
• Change Manager
• Cyber Security Consultant
• DevOps Engineer

The most in-demand technology skills are:

• Communication
• Analytical thinking
• Commercial acumen
• Adaptability
• Creativity

“We’re seeing strong demand for specialists in AI, cybersecurity, and technology-led transformation – however, while AI roles are in demand, it’s the skills behind them that really count,” James Barret, managing director of technology and transformation at Michael Page, said.

“The strongest interest isn’t for ‘AI gurus’, but for hybrid talent that blends technical expertise with creative problem-solving. Experience with regulation, complex data, and stakeholder engagement often outweighs pure technical depth.

“This talent is highly sought after, making strong salary benchmarking and competitive packages essential to attracting the right experts for your team.”

Recommended reading

• 40% of Tech Pros Expect to Make at Least 3 Career Changes
• Recruitment Leaders Struggling to Find AI Talent, Report Claims
• 8 in 10 Hiring Managers Prioritise AI Skills When Hiring
• Is AI Now Essential in Recruitment?

Supply and Demand

Despite 48% of UK technology professionals actively looking for a new role, recruitment challenges today are not just about supply and demand – they also reflect evolving candidate expectations.

Across the technology industry, 88% of UK technology professionals say work-life balance is their top priority. In fact, 60% would turn down a promotion if it compromised their wellbeing. However, over a third (35%) of UK technology professionals have little trust in their leadership to prioritise employee wellbeing alongside business goals.

“The best technology talent won’t be captured by salary alone. Their priorities have shifted – now driven by purpose, wellbeing, and flexibility,” Barrett said.

“Companies that look beyond salary and offer holistic packages will be the ones to secure the talent they need and break the ‘wait-and-see workforce’, where technology professionals are holding out for the best possible options.”