An online course to help hospitality and tourism firms to find and use the right digital tech has been announced by Traveltech for Scotland.
Called “Getting Started with Travel Technology,” the course is a collaboration between Scottish and international experts from across the sectors, including contributions from Q-Line Consulting, ScotBeer Tours, Stampede, and the Tourism Marketing Agency.
The interactive learning experience is made up of short learner videos and practical tasks which businesses can pursue in modules in their own time.
Once the course is completed, businesses will be able to assess the use of technologies which could improve the efficiency and experience of their business and create an action plan to manage their implementation.
Commenting on the course, Joshua Ryan-Saha, Director of Traveltech for Scotland, said: “The last two years have been incredibly difficult for tourism and hospitality businesses, but we’ve also seen innovation and ingenuity in the use of technology from the sector.
“Contactless ordering and payment systems are everywhere, and we can now find and book a broader range of experiences online.
“However, we know it is still really challenging for small businesses to make confident decisions to choose the technology systems they need.
“That is why we designed the course to be useful for all. From the local fish and chip shop owner to the manager of a five-star international hotel, this course can help.”
Five elements of a traveller’s customer journey are explored, including dreaming, planning, booking, experiencing, and sharing. The course aims to equip firms with a “traveltech toolbox,” including suggested Scottish and international travel tech products and services and how they can be applied against this customer journey.
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Funding was provided by the Edinburgh Futures Institute, part of the University of Edinburgh, and the Scottish Funding Council. It is hosted on the FutureLearn platform.
The Traveltech for Scotland cluster launched in 2020 to make Scotland one of Europe’s leading traveltech hubs.
Jointly funded by Scottish Enterprise and the 2014–2020 European Structural and Investment Fund through SPRITE (Scottish Programme for Research, Innovation and Technology Ecosystem), it is hosted by the Edinburgh Futures Institute and supported by Edinburgh Innovations, the University’s commercialisation service.
To find out more about the course go to: https://www.futurelearn.com/courses/traveltech-for-scotland/1
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