Ia new generative AI survey conducted by Harris Poll on behalf of Insight Enterprises,  results show that 72% of European organisations are in the process of or have already established policies around generative AI within their business.

The survey, which polled professionals at director level or above at companies with 1,000+ employees, explores the current and future decisions organisations of this size across Europe are looking to make around generative AI technologies.

Key findings from the survey show that only 6% of business leaders surveyed have no plans or intentions to adopt generative AI technology in the coming years.

Over half of respondents named improved employee productivity (52%) as the main reason to adopt generative AI within the next three years. Beyond this, enhanced customer service (44%), and automation of workflows across the organisation (39%) were second and third as key generative AI adoption motivators.

Regarding concerns around generative AI implementation, 49% list safety and security as their main concern, followed by quality and control (43%), and legal and raegulatory compliance (37%).

Finally, 92% of European business leaders believe AI will impact a wide range of roles with data analysts/data scientists (28%) topping the list.

“Through our comprehensive portfolio of solutions, deep partner relationships and extensive expertise, which includes AI, we are well placed in guiding business through this new technologic landscape, helping organisations reap the benefits AI has to offer.

“From boosting productivity to enhancing customer service to improving automation workflows; understanding how to best utilise generative AI will become essential to an organisation’s future success.”