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Edinburgh Eco Startup Launches New Crowdfund Campaign

Ross Kelly


Pawprint Edinburgh

Pawprint smashed its previous crowdfund this year within a matter of hours.

Edinburgh-based eco tech startup Pawprint has launched its second crowdfund of the year as the company continues to scale.

Hosted by Crowdcube, Pawprint said it is seeking £400,000 to enhance its business offering. According to Crowdcube stats, so far the company has raised £259,430 from more than 80 investors.

The latest crowdfund follows a highly successful round in May of this year when the firm beat its target in a matter of hours.

Alongside the announcement, the Edinburgh firm also announced Standard Life Aberdeen as the latest business to join its Pawprint Pioneers Programme.

The investment firm joins multinational brewery and pub chain, BrewDog, as one of the first businesses to use the platform to engage their employees on sustainability.

Founded in 2019, the eco tech startup brings technology, behavioural science and carbon data together in one singular platform. The company says its mission is to empower people to measure, understand and reduce their carbon footprints at home, at work and beyond.

To date, the business has raised over £1 million from angel investors – including early backers of Tesla, Amazon and Spotify.

Christian Arno, CEO and founder of Pawprint, commented: “We couldn’t be more excited to have Standard Life Aberdeen come on board and having an investment company of their size and stature sign up to use Pawprint for Business in the same week that we launch our crowdfund feels like a good omen!

“Our first two Pawprint for Business users; Standard Life Aberdeen and BrewDog are very different businesses but one thing they have in common is that they are both committed to taking the lead on tackling climate change and recognise the value in engaging their employees on sustainability.”


Pawprint has seen demand for its online tool ramp up during 2020 as the coronavirus pandemic has shone a spotlight on the need for urgent climate action, including the Government’s pledge to build back better and build back greener.

Sandy MacDonald, Global Head of Sustainability at Standard Life Aberdeen, said: “Everyone at Standard Life Aberdeen is really excited to be teaming up with Pawprint to become one of their first Pawprint Pioneers.

“The Pawprint app will not only enable our people to understand and tackle their own carbon footprint but also allow us to better understand the impact on emissions of our employees working from home.”

Ross Kelly

Staff Writer

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