Satellite-enabled connectivity scale-up R3-IoT has announced a full rebrand as Krucial, alongside the launch of its new flagship product, Krucial CONNECT.

Krucial CONNECT joins IoT devices, such as sensors, to automatically and securely transmit data from assets, infrastructure, and buildings even from the most remote, hard-to-reach and off-grid sites.

Automatic switching between satellite communications and cellular technology enables the seamless connection of enterprise systems to IoT devices, helping organisations to remotely manage risks, improve efficiencies and digitise operations across multiple sites and locations.

As well as satellite and telecommunications providers, the product is aimed at organisations and sectors that require resilient connectivity to their data 24/7 – including utilities, rail, energy, and emergency services – and those with operations in remote areas lacking in traditional communications infrastructure.

Krucial, which last year received seed funding of $4.3 million and has almost doubled headcount in the last 12 months, has undergone a full rebranding from R3-IoT including name, logo and website.

The company said the change represents closer alignment to the company’s core offering, to provide critical access to data intelligence in any location or situation and digitise where and when others cannot.

The announcement of the R3-IoT rebrand to Krucial and new product is expected to build on successful trials and partnerships undertaken to date and the launch of its aquaculture-specific product in May of this year, Krucial Connected Seafarm. A new Connected Seafarm Trial Package specifically for the aquaculture industry has also been made commercially available.

Allan Cannon, co-founder and CEO of Krucial, said: “Although business may be global, infrastructure is still not. Digital transformation can unlock significant savings and improve sustainability, but that’s completely dependent on resilient, reliable connectivity.

“Our work will be critical in ensuring decision-makers have access to their data anytime, anywhere, and the launch of our new brand represents how important that is for businesses and organisations.

“As we take our next steps as Krucial, we’re confident of significant growth across international markets in the coming months which will act as the basis for further expansion, innovation and development.”

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Krucial, which was founded as R3-IoT in 2018 by Allan Cannon and co-founder and CEO Kevin Quillien, closed a £3.1m seed investment round in July 2021 led by US-based VC Space Capital, joined by the Scottish National Investment Bank.

Other investors include the University of Strathclyde, alongside North American-based Ryan Johnson, former CEO of BlackBridge, Nathan Kundtz, CEO of Rendered.ai, and Loren Padelford, former GM of Revenue at Shopify. Scottish Enterprise also became shareholders and continue to support the company.

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