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Scots Eco-tech Pawprint Launches Climate Change Fundraiser

Graham Turner


Pawprint fundraiser
In the wake of COP26, Pawprint has launched a crowdfunding campaign seeking £700,000 to extend Pawprint for Business.

Edinburgh-based eco-tech business Pawprint offers an employee engagement platform – Pawprint for Business – that enables businesses to engage, support and unite employees in reducing their carbon footprints at home, at work and beyond.

Currently used by 31 UK businesses and organisations including Brewdog, Tesco Bank, abrdn and Royal London, Pawprint was recently highlighted by the UK Government as a Climate Leader and invited to speak at the FTSE’s recent Race To Zero event. This fundraiser is to enable the business to accelerate its growth to meet current UK and international demand.

Pawprint allows businesses to harness the passion their employees have to fight climate change and channel it towards their climate targets. With employees on board, these organisations can pivot faster – and with more agility – to meet the changing demands of society and our planet.


This is becoming more and more of a salient issue, with 40% of UK employees would consider changing jobs if their employer didn’t implement sustainable practices, according to HP’s Workforce Sustainability report, released in 2019.

Pawprint was founded in May 2020 by entrepreneur Christian Arno and backed by Mike Berners-Lee – a leading author and expert in carbon footprint measurement. The company has attracted funding of £2.2 million from investors including; Gareth Williams of Skyscanner, James Watt of BrewDog and early backers of Tesla, Spotify and Amazon alongside two previous crowdfunds.

Speaking about the fundraiser, Christian Arno, founder and Pawprint CEO, said; “Since launching Pawprint for Business late last year we have grown steadily thanks to interest from businesses in every industry sector.

“Now with one of the key messages emerging from COP26 being the need for urgent climate action we are fundraising to accelerate both our UK and international growth. Pawprint for Business empowers action at scale and fundraising will enable us to roll out Pawprint for Business to more organisations and cut carbon emissions faster.”

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Graham Turner

Sub Editor

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