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From Good to Great: ScotSoft 2018 Speakers Revealed

Brian Baglow


ScotSoft 2018

Amazon’s VP of AWS Dave McCann and entrepreneur and VC Eric McAfee are among the headline speakers for the 2018 ScotSoft event.

To celebrate its 21st anniversary, ScotSoft 2018, Scotland’s annual digital technology extravaganza is pulling out all the stops, with a lineup of keynote speakers from some of the world’s leading digital media companies, including Amazon, Google and eBay, as well as many experts from Scotland’s digital community.

The 21st anniversary event, featuring a full day developer conference and a half day leader summit, takes place on September 27 2018 at Edinburgh’s EICC. Key themes for this year’s theme From Good to Great, will cover key themes from the rapidly evolving world of digital technology, including cybersecurity, the ever-changing world of data, fintech and blockchain technologies as well as looking at future trends in software.

The event is rounded off the Young Software Engineer of the Year competition and awards dinner, which will include double Olympic champion Lizzy Yarnold OBE as speaker.

Polly Purvis OBE, the chief executive of ScotlandIS, said:

“The theme of this year’s conference is from good to great.  ScotSoft has long brought international speakers to Scotland and I am proud that once again we have secured two experts from Silicon Valley who will look at how to turn a business round, ‘pivoting’ to meet real market need and creating a business that gains real customer engagement.

“It’s one thing to start a business, but quite another to grow it into something really successful. Scotland has a strong track record of doing just this, and we want to inspire and help others to do the same.

“Scotland has a thriving community of developers, technology leaders and CEO’s and ScotSoft 2018 offers a unique opportunity for them to meet, share knowledge and inspire each other to think differently.”

The headline speakers for ScotSoft 2018 are:

Dave McCann: Vice President of Amazon’s AWS Web Services Marketplace, Catalogue Services and Migration

Dave will keynote the Leadership Forum, delivering a speech to inspire and motivate the audience to look hard at the path their business is taking, find potential collaboration opportunities and understand how they can use the data already held within their organisations to push future growth.

Eric McAfee: Silicon Valley entrepreneur and venture capitalist specialising in technology, agriculture and renewable energy

Eric has co-founded and funded several VC and specialist banks, funded more than twenty five companies as principal investor, and founded seven public companies with a combined high market value of $4 billion. Eric’s closing keynote will share a wealth of experience and knowledge and enlighten the audience on the pitfalls and benefits of VC investment.

Other speakers in the programme include

David Farquhar: CEO, Intelligent Growth Solutions

David will deliver a ‘warts and all’ look at how the management team transformed Workplace Systems in 18 months, before exit to a NYC private equity house.

Adi Kario, MSc Cognitive Science, experience expert, Google

Adi will explore the future of voice tech and how it could change affects our lives, our culture and the future.

Stu Hirst, Scotland’s security guru and Head of Security Engineering for Photobox Group

Stu will be bringing war stories and experiences from his life on the frontlines of global cyber security.

The ScotSoft 2018 developer conference will, for the first time, include a stream dedicated to software testing and quality assurance, spotlighting an often overlooked part of the development lifecycle and bringing out some of the latest developments and learning from experts in the field.

Also speaking are:

Dan Ashby, Head of Software Testing at eBay. Dan is also the cretor of the Testing in the Pub podcast and the Software Testing Clinic, a free software testing course that runs monthly sessions in five cities across the UK to provide a safe environment to teach people about testing and encouraging experienced professionals to mentor people entering the sector.

Maria Kedemo of Black Koi Consulting, a teacher, a coach and consultant in software development with a focus on testing. Maria executive-at-large on the board for Association for Software Testing (AST), a non profit organisation which focus on testing as a skilled activity.

Peter Kedemo from tretton37 will also feature in this section. A developer who has been passionate about programming ever since he was a kid, Peter strongly believes that pragmatism and finding a good balance between tools and techniques is key to delivering high quality software.

Sue Atkins, from digital transformation experts Sopra Steria, will also be speaking. Sue has spent 25 years spreading the word about testing – and is currently chair of the Scottish Testing Group.

For more information, or to book tickets, visit ScotSoft online.

Movers and shakers

Brian Baglow


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