The ADEO Group, which specialises custom web design and user experience, is the only Scottish company to be selected as a finalist for the Best Food and Drink eCommerce category of this year’s eCommerce Awards for Excellence.

The group is nominated for its collaboration with Eden Mill, an award-winning Scottish gin distiller based near St Andrews. ADEO created an eCommerce and tour booking website designed with the goal of boosting conversion rates and an immersive product journey.

Conor Graham, eCommerce Manager at Eden Mill Gin said: “ADEO really understood our brand and took it to the next level. Since the launch of our site, we have also seen an increase in our eCommerce conversion rate and sales with the majority commenting on how easy the site is to use.”

The company will face stiff competition in the form of Iceland, Master of Malt and Virgin Wines by Applied Consultants who are also finalists for the coveted award.

Awards Celebrate the Best of eCommerce

The annual eCommerce Awards for Excellence, which is now in its tenth year, is a massive industry event which highlights and celebrates the very best of the eCommerce.

This announcement marks the ADEO’s second nomination, in late 2017 it was a finalist for The Drum Creative Awards. This particular category is considered to be one of the most competitive, attracting entries from some of the UK’s leading household brands and agencies in the industry.

With a record number of applicants for this year’s entries, Gordon Higgins, director of ADEO said: “We are exceptionally happy to be nominated for this competitive category, the teams involved have worked hard delivering a great brand and eCommerce experience.”

The winners will be announced at this year’s award ceremony on the 26th of September at the London Marriott Hotel Grosvenor.