Stirling Council’s new Frog platform aims to improve people’s everyday lives by creating the UK’s first single, comprehensive, easy-to-use online local directory of services available to all citizens within the region.
Frog is built upon the self-directed support model which connects citizens with the local service providers and groups within the Stirling area who provide the services and support that they require. It also provides a powerful promotional and communication channel for the many locally run support, activity and special interest groups that struggle to gain visibility within their communities.
Online Signposts for Better Support
Not only does Frog provide support to the public, it also acts as a communication and promotional channel for locally run support, activity, and special interest groups that would otherwise find visibility within the community a real problem. A prominent feature of the new platform is a Care and Support area that is designed to provide practical solutions for the most commonly requested services.
Stirling Council leader, Councillor Scott Farmer, stated: “The development of Frog further cements Stirling’s focus on using digital and interactive technology to enhance the services that it provides its citizens and visitors alike.
“Stirling Council is a passionate advocate of effective information sharing and of providing individuals, families and communities the information they need to help themselves. We want to ensure that every person within the area wishing to join a club, find a tradesman, seeking health support or simply planning a day out has easy access to current and relevant information at the click of a mouse.”
Peer Support and Local Opportunities
The Champions Cinema section harnesses the power of peer support by allowing users to share short videos of their own personal experiences and journeys, which others experiencing a similar situation may find useful. Over the coming weeks, local employment opportunities and a what’s-on events section will be added to the site.
While businesses will be required to pay an annual listing fee, registered charities, community groups and third sector organisations, operating within the Stirling Local Authority postcode area can be listed for free.
A Need For a Single Platform
Founded in 2016 by entrepreneur Cal Dunan, Frog was born out of Dunan’s own recovery journey from drug and alcohol addiction. During that period, he and his family found it very difficult to source the local support he needed.
Upon recovery, he made it his personal mission to introduce a system such as Frog, which would signpost the public to a choice of local services and support solutions in their area. With support from Sir Rod Aldridge, social entrepreneur and founder of Capita, the framework for Frog.net was developed.
Dunan told DIGIT: “Frog has been developed on the simple premise that citizens need better connectivity within their communities and Local Authorities tell us that they need to signpost their communities to services and support that can help people lead long, safe, happy and healthy lives.”
Local Stirling area social care providers, support groups, local businesses and tradespeople can upload ‘listings’ onto www.stirling.frog.net with immediate effect.