Edinburgh-based travel tech firm, Criton, has appointed of Dwayne Pascal as its chief technology officer and Laura Sullivan-Denham as sales director.

Pascal, who has held positions Vodafone, Amazon and Skyscanner brings with him in-depth knowledge and experience in product development and technical solutions

In this new role he will be responsible for overseeing the company’s overall technical strategy and will partner closely with the marketing and sale departments to drive the development and implementation of new features and services.

Sullivan-Denham’s appointment will be key to ensuring Criton meets its growth plans for 2020. She brings with her 20 years experience and a vast knowledge of the sale of technology products, including SAAS (Software As A Service) platforms.

Julie Grieve, founder and CEO of Criton, said: “Last year was pivotal for us as we launched Criton 2.0, the latest addition to our guest engagement platform, which allows hotels to embrace digital transformation by simplifying the process and deliver the perfect guest journey and increase guest spend. I am excited to start the new year welcoming Dwayne and Laura to our passionate and dedicated team.

“The addition of these two senior roles complements the appointment of Iain Mackay as Criton’s Chair in 2019. Iain, Laura and Dwayne join Susan Russell, our head of marketing, and myself on the executive team, which puts us in a great position to meet our next challenges. This is an exciting moment for the business as we look to further expand and enter new markets in 2020.”

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Pascal commented: “As chief technology officer, I have the privilege of leading a fantastic team who are developing the next generation of hospitality technology. I am excited to lead Criton’s product development and technical solutions, and I am particularly looking forward to working with customers to really understand their problems and create innovative solutions that deliver significant impact”.

Sullivan-Denham commented: “I am delighted to join Criton as sales director at a time of growth for the business. Taking new, exciting and disruptive technologies to market is what I’ve delivered for the past 20 years and I am looking forward to defining and delivering a strategy for the business that will create a scalable and repeatable sales model.”

These new additions to the team follow the announcement of the company’s new Advisory Board, which is made up of hospitality and travel technology experts with a vast portfolio of business interests.