The news sites will provide background information when events or stories lead to a high volume of Tweets.
According to Twitter, the new initiative will help the company expand the scale and increase the speed at which it provides context to conversations happening on its platform.
Currently, Twitter uses a Curation team to monitor large conversations on its site that may contain sensitive, controversial, or misleading information. The team then provides or elevates information from reliable sources.
This might include explaining why a topic is trending or linking additional information from trusted sites.
The new partnership will help Twitter’s Curation team add reliable context on the group’s platform.
In part, it will ensure that the team can provide credible information in real time, as well as providing them with reputable reporting when they lack specialist expertise. The additional speed will allow the Curation team to provide context before Tweets go viral, helping stop disinformation before it is generated.
“Trust, accuracy and impartiality are at the heart of what Reuters does every day, providing billions of people with the information they need to make smart decisions,” said Reuters Head of UGC Newsgathering Hazel Baker.
“Those values also drive our commitment to stopping the spread of misinformation. We’re excited to partner with Twitter to leverage our deep global and local expertise to serve the public conversation with reliable information.”
- Report calls for Scottish Government to introduce four-day working week
- Smart things accelerator centre launches in Scottish first
- Zoom settles privacy case over ‘Zoombombing’ and shared data
Disinformation has become a major concern for democracies around the world. From elections to the coronavirus, their power to mislead and push agendas can have far-reaching consequences.
Social media platforms have been the main vector for disinformation. As such, the companies behind them have been under considerable pressure to tackle the problem.
Facebook and Twitter were on the receiving end of inquiries from the US Senate, pre- and post-election. Among other things, these examined whether the companies were doing enough to tackle the spread of disinformation. Ultimately, the two companies’ CEOs admitted they could be doing more to tackle the problem.
“AP has a long history of working closely with Twitter, along with other platforms, to expand the reach of factual journalism,” noted AP Vice-President of Global Business Development Tom Januszewski.
“This work is core to our mission. We are particularly excited about leveraging AP’s scale and speed to add context to online conversations, which can benefit from easy access to the facts.”