A new study reveals that UK creators are proving themselves as successful entrepreneurs as the creator economy continues to grow internationally.

The Visa ‘Monetized Report’ showcases how TikTok creators are actively developing business skills – blending self-taught lessons and peer learning, particularly in areas like contract negotiation and financial management.

This drive is already turning into tangible success, with the report revealing the majority of UK based creators earn £1,600 or more per month, with 34% receiving between £1,600 and £3,999. Optimism is high, with 88% of creators worldwide expecting their revenue to increase over the next year, reflecting growing ambition in their earning potential.

The report also highlights that UK creators are asserting their role in the business ecosystem, with 73% viewing their content creation as a small business and 54% identifying as successful entrepreneurs.

As the creator economy continues to expand, the need for support and financial education from more established industries is clear. While creators express strong confidence in their creative and digital skills, only 49% feel equally confident managing their finances.

Visa formalised its commitment to creators at Web Summit in 2024, where it officially recognised creators as small businesses.

The findings of the report strengthen Visa’s dedication to serving this next generation of entrepreneurs with advanced payment technology, educational resources and flexible financial products tailored for creators’ unique needs. This wave of creator-led commerce represents a key milestone in the transformation of B2B payments, as the existing parameters around spending are shifting.

“UK creators are thriving—earning more and reaching global audiences like never before and fully deserving their status as real businesses,” Lucy Demery, head of Visa Commercial Solutions, Europe at Visa said.

“Their momentum highlights the UK’s leadership in the creator economy, and we’re committed to delivering innovative tools that help them grow, scale, and lead worldwide.”

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The global study, which spanned from Australia, Brazil, UAE, UK and the US, revealed that most creators rely on personal funds, community support, and innovative funding such crowdfunding.

Modern payment processors are also preferred by most influencers, which enables a global audience and faster access to earnings, though payment delays remain a challenge.

Most (94%) creators report encouragement from friends and family, giving credence to content creation’s reputation as a valued career path.