The cuts — which totals around 10% of Vodafone’s workforce — will be made over the next three years, affecting both its UK headquarters and offices in other countries.

They were announced in a statement made by Vodafone’s chief executive, Margherita Della Valle. She said that the firm’s “performance has not been good enough,” and that to “consistently deliver, Vodafone must change.”

As part of the company’s turnaround efforts — and in addition to the planned cuts — Della Valle aims for “significant” investment to be reallocated towards customer experience and brand during financial year ’24, to launch a “Germany turnaround plan,” and to undertake a “strategic review” in Spain.

“My priorities are customers, simplicity and growth. We will simplify our organisation, cutting out complexity to regain our competitiveness. We will reallocate resources to deliver the quality service our customers expect and drive further growth from the unique position of Vodafone Business,” she said in the statement.

Della Vale was appointed as Vodafone’s chief executive last month to oversee the firm’s turnaround, and had been serving as interim chief executive since January. Prior to that, she served as finance chief.

After her appointment, she said: “To realise our potential, Vodafone needs to change. We know we can do better. My focus will be to improve the service for our customers, simplify our business, and grow.”

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Della Vale’s efforts to better Vodafone’s market position and performance come in after a fall in share prices in late 2022.

Earlier this year, it was reported that Vodafone was in talks with competitor Three UK to potentially undertake a merger. If a merger goes ahead, it would create Britain’s biggest mobile phone operator.