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What Was the Most Imitated UK Government Brand in 2022?

Graham Turner

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most imitated government brand
The NHS tops the list of government impersonation scams reported and taken down through the Suspicious Email Reporting Service  (SERS).

Cyber security experts have revealed the top six government impersonation scams they have removed from the internet in 2022 as they urged the public to remain vigilant to cyber crime in the year ahead.

The scams unveiled by the National Cyber Security Centre – a part of GCHQ – included phishing emails and messages from cyber criminals impersonating well-known HMG brands, such as the NHS, HMRC and Ofgem.

Phishing involves the attempt by hackers to trick people into doing ‘the wrong thing’, such as clicking a bad link that will download malware or direct them to a fake website. Their aim is often to make recipients visit a website, which may download a virus onto their computer, ask you to make a payment or steal bank details and other sensitive information.

Cyber criminals often seek to exploit topical events to make their phishing attempts more convincing. In 2022, the NCSC saw scammers exploit the rising cost of living with Ofgem energy bill support scams and HMRC tax rebate scams, while scammers continued to take advantage of the coronavirus pandemic to attempt PCR test scams.

The top HMG branded attacks that have been reported to SERS that have resulted in takedowns are:

  1. National Health Service (NHS)
  2. TV Licensing
  3. HM Revenue & Customs
  4. Gov.uk
  5. DVLA
  6. Ofgem

The NCSC encourages the public to forward suspect emails to its Suspicious Email Reporting Service (SERS) at report@phishing.gov.uk, while suspicious texts should be forwarded to 7726.

SERS received 6.4 million reports during 2022, with 67,300 scam URLs removed as a result. This brings the total number of reports to SERS since its launch in 2020 to 15.8m, with 198,500 takedowns.

In response to the news, Rachel Jones, CEO of SnapDragon Monitoring, commented: “Fraudsters are making millions of pounds every year by tricking people into visiting copycat websites of genuine brands and encouraging purchases, in the case of TV licences, or fake products, as examples, or into handing over sensitive and confidential information.

“These scams are rife and very difficult to identify, particularly when we all skim read sites and buy online so readily. Sites which appear to be super-topical, reflecting issues around the pandemic or the cost-of-living crisis, for example, are increasingly common, offering seemingly (but fraudulent) solutions to the vulnerable.


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“The NCSC does a fabulous job identifying and removing illegal sites to protect consumers, and the onus is now on individuals, to be vigilant, and the private sector to be proactive in doing the same. Businesses, products and services are illicitly replicated online daily, defrauding consumers of more than just money. Fraud of any kind can cause irreparable financial and emotional damage. For businesses, reputational damage can be just as bad.

All businesses must now be on the alert for online threats – from monitoring for fake versions of websites, products, misuse of company logos, the list is endless. Only by monitoring for and removing these scams rapidly and improving awareness of these issues can consumers be kept informed and safe.”


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Graham Turner

Sub Editor

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