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Glasgow-based Willo Appoints New VP of Finance

Michael Edgar

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Willo Kevin Swan
One of Scotland’s “foremost tech funding experts” joins Glasgow-founded video technology startup amidst its global recruitment drive.

Rec-tech startup Willo is welcomes Kevin Swan as its new VP of Finance. Swan joins willow from EY, where he was associate director of corporate finance, leading the accounting firms technology deals in Scotland. 

In Swan’s new position, he will focus on escalating Willo’s use of data-led business insights and intelligence. A strategy that Swan wants to see help Willo scale around the world. 

“The scale of the market opportunity for Willo is enormous,” said Swan. “The pandemic precipitated a huge increase in remote interviewing, but it has already developed significantly since then and become a continually accelerating trend, particularly for organisations with a high-volume of job intakes.”

Willo operates in 135 countries, making it well-positioned hit its target to grow turnover to £40 million by the end of 2025, and reach more than one million video interview completions per month.

The push to scale worldwide comes during a year where Willo seeks to double their headcount. According to the company, 25 new team members will be added to drive growth in US, UK, and Asian markets. In addition, Willo plans to open a new headquarters in New York City during the second half of this year to provide a base for a US-based sales and support team. 

With a decade of experience in “transformative high growth tech deals”, Willo CEO Euan Cameron says he has had his eyes on Swan for some time. “We have ambitions to be the world’s biggest video interview platform, and Kevin’s data-led approach and insight will be central to our achieving them,” he said. 


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Swan brings to the table experience working on tech deals such as the sale of Flow to Mapal Software in 209, as well as securing investment in ETB Technology from Swedish Funder Roko. The latter of which won Scotland’s SME Deal of the Year in 2022 at the Business Insider Ceremony. 

“I am excited to work in a high-growth tech business from the inside instead of advising from the outside and then moving onto the next role when a deal is done,” said Swan.

The browser-led platform allows candidates to submit answers to questions in video and audio responses. Which the company says saves recruiters 36 hours per month on average as opposed to traditional face-to-face interviews.

Founded out of Glasgow in 2018, Willo now claims to be one of the worlds fastest growing asynchronous video interview platforms.  Willo is already working with over 5,500 organisations including NHS, Coinbase, Chick-fil-A, and Sureify. 

Michael Edgar

Staff Writer, DIGIT

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