Worldwide PC shipments totalled more than 69 million units in the third quarter of 2025, an 8.2% increase from the third quarter of 2024, according to preliminary results by Gartner, Inc.

Some of this increase may be due to AI, as more AI-capable PCs enter the market, though Microsoft ending its support for Windows 10 may also be a driving factor in the market.

“In the third quarter of 2025, worldwide PC shipments were driven by the Windows 10 end-of-support (EOS) refresh cycle in most regions, while North America’s growth was limited to 1.6% as demand had been accelerated into the first half of the year due to anticipated import tariffs,” said Rishi Padhi, Research Principal at Gartner.

“Conversely, consumer demand remained subdued at the lower price points, impacted by persistent geopolitical and macroeconomic headwinds. Consumers continue to exhibit cautious spending behaviour — delaying PC purchases and seeking promotional offers.

“While the PC market remains driven by the Windows 10 EOS deadline, fuelling immediate refresh cycles, the industry is also pivoting toward AI PCs with integrated NPUs for enhanced on-device AI capabilities.

“Gartner estimates that the AI PC segment will reach 31% in share of shipments in 2025, up from 15% in 2024, marking a significant shift in market priorities and innovation.”

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There were no major changes in the top five vendor rankings worldwide in the third quarter of 2025. Lenovo, which came in number one, saw the strongest growth in global PC shipments among the top five vendors at 16.6% year-over-year. All top five vendors experienced growth in shipments in the third quarter.

HP saw it’s market share grow 10.6%, rising to 21.5%, while Dell, which still have 14.5% of the market, only rose 2.5%.

Apple saw a jump in growing of 10.7%, cornering 8.9% of the total market.

ASUS saw a jump of 5.5% year-on-year, holding 7.7% of the market in the third quarter of 2025.