With its proprietary software, Swoop, the Scottish firm enables brand owners to monitor the web for fake and copycat goods, thereby protecting the business’ reputation and revenues, as well as end-consumers from unwittingly purchasing counterfeits.

The A.I.-propelled tech also helps brands to search the web to find infringing content, and work to have them removed before further damage is done.

SnapDragon’s announcement of international reach expansion comes off the back of the company’s annual turnover increasing by 29% last year, as well as an exports increase of 49%.

Further, the Scottish firm’s headcount grew by 20%, with seasoned legal professional Ewan McIntyre — who was appointed as the company’s first General Counsel — and beauty guru Wilma McDaniel — who joined as Head of Beauty to help educate on and tackle counterfeits in the sector — named as two of the firm’s latest key appointments.

“We are delighted with our success over the last year, which has seen our businesses grow not just in figures, but also in Dragons,” said Rachel Jones, CEO of SnapDragon Monitoring.

“Everyday consumers and businesses get caught out by fakes and counterfeits, and we are on a mission to help our customers and prospects do more to identify these fraudulent goods and websites before they cause harm.

In the next year, we plan to scale the business across further international regions, and also increase our footprint within the legal sector. The ultimate goal is to make the online world a safer place for both consumers and businesses.”

Counterfeiting is a huge business, with the figures from the U.K. government showing that the annual loss to the economy through counterfeiting and piracy is £9 billion. Additionally, genuine brands come directly in the firing line for not doing more to protect customers against the illegal and dangerous trade.

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In 2018, DIGIT reported that SnapDragon had been named as one of the world’s most disruptive companies thanks to its tech, and in 2021, that the Scots firm had secured £1.2 million in funding to support its goal of helping brand owners to tackle fake online goods.