Amazon has thrown its hat into AI chatbot ring with their new genAI bot, dubbed Q.

The company – already a behemoth in the online shopping and cloud markets – is creeping into another competitive arena, though they are taking a different approach than mainstream chatbots like ChatGPT and Google’s Bard.

Q is aimed at companies, particularly businesses which use Amazon Web Services (AWS), with plans to help them analyse data, create market reports, draft professional emails, and solve problems.

The chatbot can also help companies draft code or answer customer questions, aiming to entice more businesses to use AWS cloud services over market competitors.

Amazon has said Q is trained on 17 yeas or AWS information, unlike other mainstream chatbots, so can be used to help companies on their AWS cloud integration.

Currently, only a preview of Q is available to prospective companies, and is only able to answer questions in one language (English).

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As part of the offering, Amazon says that it will help defend Q customers in suits dealing with copyright infringement, potentially sparked by a number of lawsuits arising over copyrighted intellectual material by high profile authors and stars including George RR Martin, author of the Game of Thrones series.

Earlier, Microsoft also said that it would help to defend users of it’s generative AI chatbots if they came under fire for copyright infringement, potentially to stifle growing fears of concerned customers.

Q is not Amazon’s only venture into AI – this September Amazon announced its investment in AI firm Anthropic, with over £3m pounds to help them compete against Microsoft’s OpenAI.

The company also launched Amazon Bedrock, which provides users with different foundational models to build their own chatbots, generate text, and create images.