Technology consultancy AND Digital has appointed Elaine Van Der Berg as Chief for Growth for Scotland, marking a strategic focus on helping businesses across the region unlock greater value through digital transformation.

Elaine Van Der Berg brings over 25 years of leadership experience across global tech firms including Amazon Web Services (AWS), Capita, Autodesk, and Dell Technologies. Most recently, as CEO of Edinburgh-based tech company Pufferfish, she led the business through a period of rapid transformation.

With a career spanning Europe and Asia-Pacific, Elaine has a proven track record of driving business growth through sharp strategic thinking, customer obsession, and a clear focus on delivering high-impact results that matter to end users and stakeholders alike.

“Scotland is brimming with ambition and potential,” Van Der Berg said. “I’m excited to join AND Digital to help organisations unlock it, bringing clarity to their digital agenda and driving meaningful, sustainable growth and deeper engagement, powered by the right technology, skills, and culture.”

AND Digital partners with organisations to deliver measurable outcomes through digital, whether it’s accelerating innovation, increasing customer engagement, or unlocking new revenue streams. With a proven approach that blends strategic insight and hands-on capability, AND Digital helps clients go further, faster.

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“We see a real underserved opportunity in Scotland and are investing in the region,” Will Sargeant, UK general manager at AND Digital, said. “Elaine brings strong local insight alongside technology and data lead thinking that will help our clients to grow their revenue, save money and accelerate their digital journeys. All vital in the current market. I am really excited to have her join our Scottish Leadership team to make that happen.”

Van Der Berg’s appointment comes at a pivotal moment for AND Digital in Scotland, as the company looks to deepen its presence across key sectors and support clients in delivering digital initiatives that drive real-world impact. Her engagement is set to play a central role in shaping the next phase of growth for both AND and its clients across the region.