Cloud software platform Besyncly, formerly Cloud Data Exchange, has rebranded and boosted its product offering targeting global markets.

Besyncly’s offering is a business software program integration product which helps ecommerce and other firms to ensure their vital systems “speak to each other,” automating data transfers across accountancy software, ecommerce platforms and CRMs.

The integration tool has already handled tens of millions of transactions of data this year and is up 70% on the same period in 2021.

Besyncly’s product offering is the result of 15 years of development by its founders, business solutions technology firm Eureka Solutions.

Mike Hall, Managing Director of the Besyncly arm of Eureka Solutions, said: “This reimagining of our brand comes at a perfect time and has galvanised the whole business.

“The manual transferring of data is still the bane of business life. While the platforms businesses use every day can be brilliant, they rarely speak to each other leaving gaps that must be filled – a laborious and unrewarding task.

“The result is damaging for businesses on three fronts: the huge amount of time that is lost, the delay in data being updated and ultimately the errors that creep in and render data unreliable.”

He added: “For customers that can result in products showing as being in stock when they aren’t, shipments delayed, dispatch notices failing to send – and even lost orders. Besyncly helps address all of this – leaving businesses to focus on growth and the future.”

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While the firm will initially focus on consolidating and expanding its growing UK business, the rebrand enables the firm to expand into other territories, with the US earmarked as a key area that could boost future growth. However, the firm has said an immediate priority is expansion of its network of partners.

Mike added: “Software integration is a real buzzword at the moment, borne out of the fact that a lack of it is an impediment to businesses growing. There is no limit to Besyncly’s potential as these problems are faced by businesses regardless of their geography.

“We already have an experienced team selling, implementing and supporting the product. We have 40 readily-available connectors – the links between two platforms – and our teams can also build bespoke connectors for clients.

“These solutions don’t exist at our place in the market. We already work with two/three person businesses right up to £1billion-plus firms, because the solution expands with the business.”

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